Strategic management Essay Example | Topics and Well Written Essays - 1750 words - 2

Strategic management - Essay Example In general, a case study on a particular business organization provides an in-depth analysis on its operation, structure, and situation. However, a study accomplishes more than just that by giving us a view of a company copes with the internal pressures and the external trends, challenges, and opportunity. This paper will focus on the case study entitled South African Beverages (SAB): Achieving Growth in the Global market. The main focus is to expose the central issues on the business organization’s alternative strategic directions. The case lays out the significant information that SAB needs to consider before it can make any strategically efficient choice. Looking closely, this wealth of information can either be classified as products of internal or environmental scanning. Internal scanning essentially looks at the vision, mission, objectives, structure, strategy, core competence, strengths and weaknesses of a company while environmental scanning refers to the analysis of t he external factors which affects the business organization such as opportunities, threats, trends, changes, and developments. Any strategic direction taken by SAB should always be in line with how it wants to see itself in the future and its strategic goals. The company’s vision is to be one of the top five brewers in the world. In terms of organizational structure, it is apparent that SAB is employing a decentralized strategy in managing its human resource.